Media Lead – Programmatic *Remote*

Job Description

BUSINESS IMPACT STATEMENT This position maintains internal partnerships and ongoing support of marketing and ecommerce promotional activities for Kohl’s, while focusing on driving omni-channel sales through strategic data and media activation and serves as a primary daily contact to our external and internal partners.
ACCOUNTABILITIES…
Media Planning and Execution
• Develop holistic media strategies to support key events or initiatives
• Establish and track benchmarks and key performance indicators of campaigns in tandem with external agency partner(s)
• Analyze media plans to optimize effectiveness and recommend opportunities to improve efficiency and impact
• Lead accountability efforts of all partners for media delivery and optimizations, recommending opportunities to drive efficiencies
Analysis and Reporting
• Analyze and evaluate current trends in the marketplace and provide perspective to leadership for evolution of programs
• Communicate digital marketing performance reporting and insights to team members
• Partner with key stakeholders to share results of omni-channel media programs and tests with appropriate internal teams, complete with go forward learnings and actions
• Maintain forecasting and billing reconciliation process for media initiatives
• Work closely with marketing analytics and external partners to assist in the development of program attribution
ADDENDUMS
DV & DCO
• Digital video knowledge
• Experience operating in an environment executing media campaigns with several objectives
• Deep expertise working with a DCO technology
• Experience creating and managing decision trees
• Experience working with feeds
• Experience working with multiple ad serving partners
Social
• Extensive working knowledge of media planning against all the social platforms
• Partner closely with personalization team to consult, inform and help drive innovation of social media initiatives
• Evaluate social platform proposals in partnership with external vendor partners
• Inform, establish and evaluate data driven audience creation
• Partner with content team to align on audience and content strategy
• Manage promoted social calendars inclusive of all key media and performance metrics in tandem with external agency partner(s)
• Experience utilizing PMD tech and operating directly within the platforms
• Experience working with large sets of data (AAM, LiveRamp, etc.)
• Bachelor’s degree in Marketing and a minimum of 3-5 years of paid social media experience
Programmatic
• Work inside a buying technology platform to steward campaigns (budget, pricing, bid optimization, frequency management, ad set, etc.)
• Responsible for VVF monitoring and stewardship
• Lead forecasting audience demand and budgeting Develop strong internal and external partnership (day to day contact)
• Analyze performance data to recommend optimization plans and inventory supply strategies
• Work within a DMP to create audience segments and push to buying technology
• Experience in programmatic media (ideal)
• Experience working in DV360, Yahoo and Microsoft DSP’s (ideal)
Email
• Extensive knowledge of email and/or mobile marketing
• Responsible for planning and execution of all email activities including marketing, transactional, trigger
• Knowledge of targeting and segmentation strategies and tactics
• Utilize data and analytics to deliver relevant content to customers
QUALIFICATIONS
REQUIRED
• Advanced understanding of respective media channel(s)
• Bachelor’s degree in Marketing and a minimum of 3-5 years of internet marketing experience
• Proficiency in Microsoft Office and Google suite
• Expert level proficiency working in a buying technology
PREFERRED
• Self-starter with proven success in a fast-paced work environment
• Strong listening and negotiating, and organization skills

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